Introduction to Mass Communication Media Literacy and Culture Baran 11th Edition- Test Bank
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Sample Test
Chapter03
Books
1.MostofthebookscarriedtotheNewWorldbytheAmericancolonistswere
A.agriculturallyoriented.
B.expensiveliteraryvolumes.
C.inexpensiveandsurvivaloriented.
D.religiousinnature.
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2.Thefirstprintingpresscametothecoloniesin1638andwasoperatedby
A.BenjaminFranklin.
B.ThomasPaine.
C.theCambridgePress.
D.PoorRichard’sPress.
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3.ThefirsttruenovelprintedinthecolonieswasPamela,writtenbyBritishauthorSamuelRichardsonandpublishedby
A.PoorRichard’sPress.
B.BenjaminFranklin.
C.ThomasPaine.
D.theCambridgePress.
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4.DesignedtohelpEnglandrecoupthemoneyitlostwagingtheFrenchandIndianWar,thepassageofthe________in1765angeredcolonialprinters,whocorrectlysawitasalimitontheirrightoffreeexpression.
A.StampAct
B.AlienandSeditionAct
C.PaineAct
D.RoyalPrintingAct
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Topic:BooksandTheirAudiences
5.TheLittleFreeLibraryMovementisoneexampleof
A.thepublic’sgrowingaffectionforlibraries.
B.theinnovativeuseofmobileappsforreading.
C.ourmodernmobileculture.
D.readers’unwillingnesstopayforprintedbooks.
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6.Inthe1800s,________wasdeveloped,makingprintingpossiblefromphotographicplatesratherthanmetalcasts.
A.thelinotypemachine
B.thehotprintmachine
C.offsetlithography
D.thedaguerreotype
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7.In1860,theBeadlebrothersbegansellingpopularactionnovelsfor10cents.These________helpedturnbooksintoamassmedium.
A.ten-centreaders
B.serializednovels
C.broadsides
D.dimenovels
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8.U.S.publisherRobertdeGraffcopiedthesuccessofsimilarbooksinEnglandwhenhefounded________in1939.Thiscompanyproducedinexpensivepaperbackreissuesofbooksthathadalreadybecomesuccessfulinhardback.
A.PocketBooks
B.deGraffBrothers
C.HarperBrothers
D.PenguinBooks
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9.Abookis________whensomeoneinauthoritylimitspublicationoforaccesstoit.
A.proscribed
B.mandated
C.censored
D.circumscribed
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10.Booksthatarepublishedonlyaspaperbacksandaredesignedtoappealtoabroadreadershiparecalled
A.professionalbooks.
B.massmarketpaperbacks.
C.tradebooks.
D.el-hi.
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11.Theprocessofeliminatinggatekeepersbetweenartistsandaudiencesis
A.censorship.
B.printondemand.
C.disintermediation.
D.platformagnosticpublishing.
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12.Manypublishers,evenauthors,arehappytodistributetheirbooksinanyandallformats,bothprintandelectronic.Thisiscalled
A.multistagepublishing.
B.thethree-screenstrategy.
C.platformagnosticpublishing.
D.cross-publishing.
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13.Publishinghouses,nowincreasinglypartoflargerconglomerates,wereoncetypicallysmalloperations,closelyidentifiedwiththeirauthorsandstaffs.Inotherwords,publishingwaslargelya________industry.
A.mandated
B.mom-and-pop
C.cottage
D.low-profit
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14.Thesaleofabook,itscontents,anditscharacterstofilmmakers,paperbackpublishers,bookclubs,andmerchandisemanufacturersiscalledthesaleofits________rights.
A.outsource
B.managerial
C.subsidiary
D.editorial
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15.Possessingtheabilitytoreadbutbeingunwillingtodosocharacterizes
A.literacy.
B.illiteracy.
C.aliteracy.
D.medialiteracy
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16.Thefastest-growingsectorofthebookpublishingindustryis
A.tradebooks.
B.e-books.
C.pulpnovels.
D.audiobooks.
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17.Thecontemporarybookindustryisbenefitingfroman“adaptationexplosion”drivenby
A.thelowcostofsubsidiaryrights.
B.people’sunwillingnesstoinvesttimeinreadingfiction.
C.thelackofnew,excitingauthors.
D.videostreamingnetworks’hungerforqualitycontent.
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18.Booksthatarewrittenbasedonpopularshowsandfilmsare
A.dimenovels.
B.tie-innovels.
C.massmarketpaperbacks.
D.graphicnovels.
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19.JohnAdams’NovanglusPapersandThomasPaine’sCommonSense
A.wereoriginallyprintedinLatin.
B.articulatelysupportedBritain’srighttorulethecolonies.
C.wereinstrumentalinthefighttofreetheslaves.
D.openlychallengedBritishruleofthecolonies.
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20.UptonSinclair’sTheJungleinvestigated________andbroughtaboutthepassageofthePureFoodandDrugAct.
A.deforestationinSouthAmerica
B.themeatpackingindustry
C.environmentaldegradation
D.theprescriptiondrugindustry
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21.Thereisawealthofscholarlyresearchdemonstratingthelinkbetweenreadingliteraryfictionand
A.declinesinTVviewing.
B.empathyforothers.
C.obesity.
D.familyharmony.
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22.ThebookindustrywasslowtodevelopaftertheRevolutionaryWarbecausebookswerestillexpensiveandliteracyremainedaluxury.ButinamovementthatbeganbeforetheCivilWar,________cametomoststatesby1900,swellingthenumberofreaders.
A.compulsoryeducation
B.theautomobile
C.therailroads
D.reducedtaxesonthepurchaseofbooks
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23.TheAmericannovelfloweredinthe1800sbecauseofallofthefollowingexcept
A.technicallyimprovedprinting.
B.low-costprinting(andthereforelower-costbooks).
C.increasedleisuretime.
D.widespreadliteracy.
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24.Whichofthefollowinggavebirthtothemodernenvironmentalmovement?
A.UptonSinclair’sTheJungle
B.RachaelCarson’sSilentSpring
C.NathanielHawthorne’sABetterEarth
D.RayBradbury’sFahrenheit451
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25.“Dollarbooksforadime”wasthesloganofpublisherBeadle&Company,sellersofallexceptwhichofthefollowing?
A.inexpensivefrontierandadventurestories
B.pulpnovels
C.dimenovels
D.comicbooks
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26.RobertdeGraff’scompany,PocketBooks,soldpaperbackbooksthatwereinexpensivereissuesofsuccessfulhardbacks.Theycost
A.10cents.
B.onedollar.
C.75cents.
D.25cents.
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27.Weturntobooksforcertaintyandtruthabouttheworldinwhichweliveandtheonesaboutwhichwewanttoknowspecificallybecausebooksare
A.sourcesofpersonaldevelopment.
B.agentsofsocialandculturalchange.
C.sourcesofentertainmentandescape.
D.importantculturalrepositories.
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28.Wehearmuchtroubledtalkaboutchildrennolongerreading.Whichofthefollowingistrue?
A.Nonetheless,therealityisthatalargemajorityofchildrenreadforfun.
B.Thisisamajorcauseofthedeclineinpublishing’srevenues.
C.Asaresult,thefederalgovernmenthasbegunearly-readingprogramsinall50states.
D.Thesituationhasreachedepidemicproportionsasfewerandfewerkidsarereading.
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29.Whichtypeofbookincludesnotonlyfictionandmostnonfictionbutalsocookbooks,biographies,artbooks,coffee-tablebooks,andhow-tobooks?
A.el-hi
B.professionalbooks
C.tradebooks
D.highereducation
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30.Thepublicationanddistributionofabookinitiallyorexclusivelyonlineiscalled
A.digitalbooks.
B.POD.
C.e-books.
D.e-publishing.
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Topic:TrendsandConvergenceinBookPublishing
31.AbookthatisdownloadedinelectronicformfromtheInternettoacomputerorhandhelddeviceis
A.ane-read.
B.POD.
C.e-publishing.
D.ane-book.
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32.Theprocessinwhichbooksaredigitallystoredandinstantlyprinted,bound,andshippedwhenorderediscalled
A.e-read.
B.e-publishing.
C.printondemand(POD).
D.e-books.
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33.Arecenttrendinthebookbusinessis________,theideathatpotentialsynergiesbetweenbooksandothermediahavespurredbigmediacompaniestoinvestinpublishingcompanies.
A.synergy
B.tie-innovels
C.“Hollywoodization”
D.hypercommercialism
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34.Afrequentlyofferedexplanationfortheslowgrowthofe-readingis
A.digitalfatigue.
B.thelackofavailabilityofgoode-books.
C.thecostofe-readers.
D.thehighcostofe-books.
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35.Americans’number-onefavoriteactivitywhenunpluggedfromtheirdigitaldevicesis
A.reading.
B.talkingtofriendsandfamily.
C.exercising.
D.watchingTV.
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36.Digitaldeviceswiththeappearanceoftraditionalbooksbutcontentthatisdigitallystoredandaccessedare
A.trades.
B.e-readers.
C.magazines.
D.bookclubeditions.
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37.Criticsfeartheuseof________inbookswillsacrificethequalityoftheworktopleasesponsors.
A.synergy
B.productplacement
C.censorship
D.tie-ins
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38.AfteritsdevelopmentbyGutenberg,theprintingpressspreadratherslowlythroughoutEurope.
FALSE
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39.Thebookistheleast“mass”ofourmassmediaintermsofaudiencereach.
TRUE
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40.Oneofthereasonsbooksareseenaspowerfulculturalforcesisbecausetheyareagentsofsocialchange.
TRUE
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41.Booksareanadvertiser-supportedmedium.
FALSE
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42.TheearlycolonistswerecommittedreadersandbroughtmanybookswiththemtotheNewWorld.
FALSE
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43.Thelinotypemachinepermittedthemechanicalratherthanmanualsettingoftypebyprinters.
TRUE
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44.Thesaleofpaperbackbooksaccountsforarelativelysmallportionofbooksales.
FALSE
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45.Asopposedtoothermassmedia,conglomerationhasyettostrikethebookpublishingindustry.
FALSE
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46.ThenumberofindependentbookstoresintheUnitedStatescontinuesitsdecade’s-longdecline.
FALSE
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47.Withinthee-publishingindustry,onlyneworuntestedauthorsaremakingtheirworksavailableonline.
FALSE
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48.MuchofbookbuyinghasgravitatedtowardtheInternet.
TRUE
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49.Aliteracyisaformofself-censorship.
TRUE
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Topic:BooksandTheirAudiences
50.Whywerebooksararityinthecolonies?
Answerswillvary.
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51.WhatwastheStampAct?Whatwasitsgoal?
Answerswillvary.
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52.WhydidtheAmericannovelflowerinthe1800s?
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53.Whatisthedistinctionbetweenadimenovelandapaperbacknovel?
Answerswillvary.
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54.Whycanbooks,ascomparedtotelevisionandmovies,beaparticularlyimportantsourceofpersonaldevelopment?
Answerswillvary.
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55.Whatfactorsareresponsibleforthepublic’srenewedaffectionforlibraries?
Answerswillvary.
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56.Whataretheprimaryadvantagesofe-booksande-publishing?
Answerswillvary.
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57.Whatisthedifferencebetweenthebookcategoriesel-hiandhighereducation?
Answerswillvary.
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58.WhataretheargumentsforandagainstGoogle’splantodigitizethefullcontentsofmillionsofbooks?
Answerswillvary.
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59.Howdoesthe“Hollywoodization”ofthebookindustrymanifestitself?Whataretheprosandconsofthistrend?
Answerswillvary.
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60.Explainhowandwhybookreadersarelesslikelytolosetheirjobstorobotsthanarenon-readers.
Answerswillvary.
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61.WhataretheargumentsforandagainstcensorshipofbooksintheUnitedStates?
Answerswillvary.
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62.Listeightculturalfunctionsofbooks.Describeeachanddiscusswhybooks,asopposedtoothermassmedia,maybebetterorworseequippedtofulfillthesefunctions.
Answerswillvary.
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63.Bookpublishersconfrontedwithcensorshipfaceaconflict:thesupposedgoodtothecultureresultingfromlimitingpublicationversusthedemocraticobligationtoresistcensorship.Ifyouwereapublisher,howwouldyoudecidethisconflict?Defendyourposition.
Answerswillvary.
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64.Howhavecommercializationandthedemandforgreaterprofitsaffectedthebookpublishingindustry?
Answerswillvary.
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65.Convergenceandtechnologicaladvancesarereshapingthebookindustry.Weighinonthecurrentfocusondigitizingmostoftheworld’sbooks:Doyoubelievethisisapositiveforliteracyinourcountry?Inyouropinion,hasthischangehelpedorharmedauthors,thepublishingindustry,bookstores,andthequalityofbooksthusfar?Wheredoyouseethistrendgoinginthenextseveralyears?
Answerswillvary.
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Category #ofQuestions
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65
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41
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Chapter05
Magazines
1.ThefirstmagazineincolonialAmericawas
A.BenjaminFranklin’sGeneralMagazine,andHistoricalChronicle,forAlltheBritishPlantationsinAmerica.
B.ThomasPaine’sAvengingtheGreatDenial.
C.CondéNast’sTraveler.
D.AndrewBradford’sAmericanMagazine,oraMonthlyViewofthePoliticalStateoftheBritishColonies.
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2.Intheearly1800s,U.S.magazinesbegantolessresembletheirBritishforefathers,inlargepartbecauseofuniquelyAmerican
A.postalrates.
B.policiesthatincludedadvertisingsupport.
C.literacyrates.
D.socialmovementslikelaborreformandabolition.
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3.TheU.S.mass-circulationpopularmagazinefirstprosperedinthe
A.pre-CivilWaryears.
B.post-CivilWaryears.
C.wakeoftheemergenceofthemass-circulationnewspaper.
D.excitementsurroundingtheturnofthetwentiethcentury.
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4.ThePostalActof1879increasedliteracyandreducedcoverprices,and________fueledtheboominginterestinmasscirculationmagazinesaftertheCivilWar.
A.agrowingimmigrantpopulation
B.thespreadoftherailroad
C.interestinsocialmovements
D.theemergenceofseveralwell-knowncolumnists
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5.Inthelate1900s,magazineswereabletoreducecoverpricesdramaticallyandtherebyincreasetheirreadershipdueto
A.theirabilitytoattractgrowingamountsofadvertising.
B.agrowingimmigrantpopulation.
C.thespreadoftherailroad.
D.areductioninpostagecosts.
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6.Inthefirstdecadesofthetwentiethcentury,TheodoreRooseveltcoinedtheterm________todescribewriterswhoagitatedforchangebytargetingpowerfulpoliticalandindustrialpeopleandinstitutions.
A.inquisitors
B.muckrakers
C.snipers
D.pulpwriters
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7.Offeringspecialperksandfeaturestoselectmagazinesubscribersiscalled
A.subscriber-onlyclubs.
B.licensing.
C.click-bait.
D.paidmembership.
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8.Theyear1956markedthebeginningsofthedeathofthemass-circulationmagazines.Thefirsttoceasepublicationwas
A.Look.
B.Collier’s.
C.Life.
D.theSaturdayEveningPost.
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9.TheFederalTradeCommissionpassedarulerequiringmagazinesthatusesponsoredcontentto
A.clearlyidentifyandlabelsponsoredcontentasadvertisements.
B.payanadvertisingtaxonallsponsoredcontent.
C.placeageneralnoticeonthecoversorhomepagesaboutit.
D.useadifferentcolorbackgroundforthesponsoredcontent.
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10.Manymagazinecompaniesaredroppingthetitleof________fromtheirpublicationsasevidenceoftheimportanceofdigitalpublishingtotheirbusiness.
A.webmaster
B.contenteditor
C.publisher
D.editor
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Topic:Introduction
11.Whattypesofmagazinescarrystories,features,andadsaimedatpeopleinspecificprofessionsandaredistributedeitherbyprofessionalorganizationsorbymediacompanieslikeWhittleCommunicationsandTimeWarner?
A.trade,professional,andbusinessmagazines
B.consumermagazines
C.controlledcirculationmagazines
D.industrial,company,andsponsoredmagazines
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12.Whattypesofmagazinesareproducedbycompaniesspecificallyfortheirownemployees,customers,andstockholders,orbyclubsandassociationsspecificallyfortheirmembers?
A.trade,professional,andbusinessmagazines
B.consumermagazines
C.industrial,company,andsponsoredmagazines
D.controlledcirculationmagazines
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13.Whattypesofmagazinesaresoldbysubscriptionandatnewsstands,bookstores,andotherretailoutletslikesupermarkets,gardenshops,andcomputerstores?
A.trade,professional,andbusinessmagazines
B.industrial,company,andsponsoredmagazines
C.consumermagazines
D.controlledcirculationmagazines
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14.Magazinecirculationcomesintheformofsubscription,single-copysales,and
A.controlledcirculation.
B.custompublishing.
C.e-readership.
D.splitruns.
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Topic:MagazineAdvertising
15.Themagazineindustrytypicallycategorizesconsumermagazinesintermsoftheir
A.targetedaudiences.
B.numberofadpages.
C.articles.
D.geographicreach.
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16.TheFederalTradeCommissionissuedstrongguidelinesontheappropriateidentificationofsponsoredcontentbecause
A.“sponsoredcontent”hasdifferentmeaningsindifferentcountries.
B.itruledlabelssuchas“SponsorGeneratedContent”intentionallydeceptive.
C.“sponsoredcontent”hasdifferentmeaningsfordifferentcategoriesofmagazines.
D.itwasn’tfairtoadvertiserstohavetheiradsconfusedforeditorialcontent.
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Topic:TrendsandConvergenceinMagazinePublishing
17.Whichofthefollowingisthenameforthespecialversionsofagivenissueofamagazine,inwhicheditorialcontentandadsvaryaccordingtosomespecificdemographicorregionalgrouping?
A.webzines
B.anchorededitions
C.controlledcirculationeditions
D.splitruns
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18.MagazinessuchasGoodHousekeepingandEatingWell________theirnamesandreputationstoproductsandservicesasawaytogenerateincome.
A.pass-along
B.loan
C.license
D.circulate
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19.Whichofthefollowingoccurswhenamagazineisprovidedatnocosttoreaderswhomeetsomespecificsetofadvertiser-attractivecriteria?Freeairlineandhotelmagazinesfitthiscategory.
A.circulation
B.arun
C.pass-alongreadership
D.controlledcirculation
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Topic:MagazineAdvertising
20.Readerswhoneithersubscribetonorbuysinglecopiesofamagazinebutwhoborroworreadoneinadoctor’sofficeorlibraryareamagazine’s
A.run.
B.controlledcirculation.
C.circulation.
D.pass-alongreadership.
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Topic:MagazineAdvertising
21.Single-copymagazinesalesareofparticularinteresttomagazinepublishersbecause
A.theyallowlocation-tracking.
B.readersdecidetobuythatissue,suggestinggreaterinterest.
C.theyencouragepass-alongreadership.
D.theycostlessthansubscriptionsales.
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22.WhatmostobviouslyseparatesmagazineslikeMs.,ConsumerReports,andAdBustersfrommoretraditionalpublicationslikeGlamourandSportsillustrated?
A.Theyexistonlyinhard-copy.
B.Theycarrynoadvertising.
C.Theydonottargetaspecificdemographic.
D.Theyexistonlyonline.
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23.TheAuditBureauofCirculations,establishedin1914,changeditsnametotheAllianceforAuditedMediain2012becausetheindustryrealizedthat
A.youngonlinereaderswouldnotunderstandtheterm“bureau.”
B.“audit”didnotclearlyenoughindicateprintcirculationmeasurement.
C.youngonlinereaderswouldreactmorefavorableto“alliance”thantheywouldto“bureau.”
D.atruemeasureof“circulation”shouldincludedigitaleditionsandappsaswellasprintcirculation.
Accessibility: KeyboardNavigation
Blooms:Understand
Gradable:automatic
Topic:MagazineAdvertising
24.Inthecontemporaryworldofconsumermagazines,beinggoodisn’tenough.Apublicationmustbegoodand
A.havealowcoverprice.
B.haveexcitinggraphics.
C.bepublishedweekly.
D.appealprimarilytospecializedreadershipswithrelativelynarrowinterests.
Accessibility: KeyboardNavigation
Blooms:Remember
Gradable:automatic
Topic:TrendsandConvergenceinMagazinePublishing
25.Theveryfirstcolonialmagazineswereexpensiveandaimedatthesmallnumberofliteratecolonists.Theircontentwascomposedprimarilyof
A.reprintedBritishmaterial.
B.anti-Crownarticles.
C.functionalmaterial,likecornprices,weather,andshippingschedules.
D.afewessaysandalotofadvertising.
Accessibility: KeyboardNavigation
Blooms:Remember
Gradable:automatic
Topic:AShortHistoryofMagazines
26.Theveryfirstcolonialmagazinessufferedbecausedistributionwasdifficultasaresultof
A.difficultiesinhiringpeopletodistribute.
B.thedifficultNewEnglandweather.
C.fearofIndianattack.
D.theabsenceofawell-organizedpostalsystem.
Accessibility: KeyboardNavigation
Blooms:Understand
Gradable:automatic
Topic:AShortHistoryofMagazines
27.Theuniversityalumnimagazinethatyouwillreceivewhenyougraduateisanexampleof________magazine.
A.anindustrial,company,orsponsored
B.acontrolledcirculation
C.aconsumer
D.atrade,professional,orbusiness
Accessibility: KeyboardNavigation
Blooms:Understand
Gradable:automatic
Topic:ScopeandStructureoftheMagazineIndustry
28.WhenyoureadVogue,SportsIllustrated,orWired,you’rereading________magazine.
A.acontrolledcirculation
B.aconsumer
C.anindustrial,company,orsponsored
D.atrade,professional,orbusiness
Accessibility: KeyboardNavigation
Blooms:Understand
Gradable:automatic
Topic:ScopeandStructureoftheMagazineIndustry
29.Thedepthoftherelationshipbetweenreadersandthemagazineadvertisingtheyseeiscalled
A.engagement.
B.subliminalmessaging.
C.affinity.
D.brandloyalty.
Accessibility: KeyboardNavigation
Blooms:Remember
Gradable:automatic
Topic:MagazinesandTheirAudiences
30.Whichofthefollowingisnotamongtheproblemsfacedbyonlinemagazinesastheyattempttobecomeprofitable?
A.WebandInternetuserstendtobeunsophisticatedreaders.
B.Theymustproduceexpensiveoriginalcontent.
C.TheymustcompetenotonlywithothermagazinesbutalsowithallotherwebsitesontheInternet.
D.Peopleareusedtotheirwebsitesbeingfree.
Accessibility: KeyboardNavigation
Blooms:Understand
Gradable:automatic
Topic:TrendsandConvergenceinMagazinePublishing
31.A________ispublishedbyaretailbusinessforreaderswithdemographiccharacteristicssimilartothosewhobuyitsproducts.
A.brandmagazine
B.platformpublication
C.magalogue
D.synergisticmagazine
Accessibility: KeyboardNavigation
Blooms:Remember
Gradable:automatic
Topic:TrendsandConvergenceinMagazinePublishing
32.Producedtolooklikeaconsumermagazine,a________isactuallyamail-ordercatalog.
A.magalogue
B.synergisticmagazine
C.platformpublication
D.brandmagazine
Accessibility: KeyboardNavigation
Blooms:Remember
Gradable:automatic
Topic:TrendsandConvergenceinMagazinePublishing
33.Magazinespriceadvertisingspaceintheirpagesaccordingtotheir
A.levelofcontrolledcirculation.
B.sizeofrun.
C.circulation.
D.degreeofpass-alongreadership.
Accessibility: KeyboardNavigation
Blooms:Remember
Gradable:automatic
Topic:MagazineAdvertising
34.The________wasestablishedin1914toprovidereliabilitytoaboomingmagazineindustryplayingloosewithself-announcedcirculationfigures.
A.SimmonsMarketResearchBureau
B.StandardRateandDataService
C.AuditBureauofCirculations
D.A.C.NielsenCompany
Accessibility: KeyboardNavigation
Blooms:Understand
Gradable:automatic
Topic:MagazineAdvertising
35.Onlineeditionsofferingspecialinteractivefeaturesnotavailableinthehard-copyaremaintainedby________Americanconsumermagazines.
A.relativelyfew
B.abouthalfof
C.nearlyall
D.three-quartersof
Accessibility: KeyboardNavigation
Blooms:Remember
Gradable:automatic
Topic:TrendsandConvergenceinMagazinePublishing
36.Magazinecontentplacednearanadthatisdesignedtoreinforcetheadvertiser’smessage(oratleastnotnegateit)iscalled
A.splitruncontent.
B.afirewall.
C.complementarycopy.
D.anadvertorial.
Accessibility: KeyboardNavigation
Blooms:Remember
Gradable:automatic
Topic:TrendsandConvergenceinMagazinePublishing
37.Seventeenmagazinecommitteditselfto________inwhichitpromisedtoneveragainchangegirls’bodyorfaceshapesandtobeginincludinginitspagesonlyimagesofgirlsandmodelswhoappearhealthy.
A.aBodyPeaceTreaty
B.aNo-RetouchPolicy
C.censorship
D.aFederalTradeCommissionRule
Accessibility: KeyboardNavigation
Blooms:Remember
Gradable:automatic
Topic:TrendsandConvergenceinMagazinePublishing
38.Firstpublishedin1923,________wasmakingaprofitwithinayearofitsbirth.
A.Time
B.Newsweek
C.U.S.News&WorldReport
D.Collier’s
Accessibility: KeyboardNavigation
Blooms:Remember
Gradable:automatic
Topic:AShortHistoryofMagazines
39.TheAmericanMedicalAssociationrecentlyencouragedthemagazineindustrytodiscontinueitspracticeofdigitallyalteringwomen’sbodiesbecausethosealteredimagescreateunrealisticexpectationsingirlsandcanleadto
A.increasesinsexualassault.
B.increasesinmisogynyandsexism.
C.mistrustnotonlyofmagazinesbutoflargersocialinstitutionsaswell.
D.eatingdisordersandotherchildhoodandadolescenthealthproblems.
Accessibility: KeyboardNavigation
Blooms:Remember
Gradable:automatic
Topic:TrendsandConvergenceinMagazinePublishing
40.Onlinemagazinesarecategorizedintwowaysas
A.consumermagazinesandgeneralinterestmagazines.
B.onlineeditionsofexistingmagazinesandonline-onlymagazines.
C.thoseaccessedthroughtheInternetandthosenot.
D.thosewithadvertisingandthosewithout.
Accessibility: KeyboardNavigation
Blooms:Understand
Gradable:automatic
Topic:TrendsandConvergenceinMagazinePublishing
41.Whichofthefollowingappearonvirtuallyallconsumermagazines,allowingreaderstousetheirmobiledevicestosnapaphotoandbeinstantlydirectedtoawebsite?
A.NFCchips
B.QRcodes
C.advertisements
D.pricecodes
Accessibility: KeyboardNavigation
Blooms:Remember
Gradable:automatic
Topic:TrendsandConvergenceinMagazinePublishing
42.Tagsembeddedinmagazinepages,called________,allowreaderstobeconnectedtodigitalcontentbysimplyholdingtheirsmartphonesnearthem.
A.QRcodes
B.pricecodes
C.NFCchips
D.advertisements
Accessibility: KeyboardNavigation
Blooms:Remember
Gradable:automatic
Topic:TrendsandConvergenceinMagazinePublishing
43.Howmuchreadersenjoymagazineadvertisingiscalled
A.engagement.
B.consumerculture.
C.brandloyalty.
D.affinity.
Accessibility: KeyboardNavigation
Blooms:Remember
Gradable:automatic
Topic:MagazinesandTheirAudiences
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