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Marketing 14Th Edition By Roger – Test Bank

  To Purchase this Complete Test Bank with Answers Click the link Below   https://tbzuiqe.com/product/marketing-14th-edition-by-roger-test-bank/   If face any problem or Further information contact us At tbzuiqe@gmail.com     Sample Test Marketing, 14e  (Kerin) Chapter 3: Scanning the Marketing Environment   1) Facebook has approximately what fraction of the world’s population as customers? 1.    A) one-half 2.    B) one-third 3.    C) one-quarter 4.    D) one-fifth 5.    E) one-seventh   Answer:  C Explanation:  In 2004 Mark Zuckerberg started Facebook in his Harvard dorm room. His vision was not just to be a company, but to connect everyone in the world. Today, with 1.8 billion users, or nearly one-quarter of the world’s population, Facebook is well on its way to accomplishing that vision. Difficulty: 1 Easy Topic:  Environmental Influences on Marketing Learning Objective:  03-01 Explain how environmental scanning provides information ab