Marketing 14Th Edition By Roger – Test Bank
To Purchase this Complete Test Bank with Answers Click the link Below https://tbzuiqe.com/product/marketing-14th-edition-by-roger-test-bank/ If face any problem or Further information contact us At tbzuiqe@gmail.com Sample Test Marketing, 14e (Kerin) Chapter 3: Scanning the Marketing Environment 1) Facebook has approximately what fraction of the world’s population as customers? 1. A) one-half 2. B) one-third 3. C) one-quarter 4. D) one-fifth 5. E) one-seventh Answer: C Explanation: In 2004 Mark Zuckerberg started Facebook in his Harvard dorm room. His vision was not just to be a company, but to connect everyone in the world. Today, with 1.8 billion users, or nearly one-quarter of the world’s population, Facebook is well on its way to accomplishing that vision. Difficulty: 1 Easy Topic: Environmental Influences on Marketing Learning Objective: 03-01 Explain how environmental scanning provides information ab